Serri Graslie

Journalist

I write, edit, design, train and facilitate. At my core, I’m a journalist obsessed with the future of our industry and building for audiences

I am currently the Executive Director of Community & Design at The On Being Project, where I am applying the lens of “experience” to everything we make in order to deepen and cultivate new relationships. I lead content and engagement strategy across mediums, including onbeing.org and social media.

Before joining The On Being Project in December 2018, I spent eight years at NPR where I was most recently the Director of Digital Training. In that role, I served as the content strategist and editor of the NPR Training site (npr.org/training), social accounts and newsletter. I also designed and led editorial training for NPR and member station journalists, and co-manage the Kroc Fellowship program.

Audience-centered thinking underpins everything I make. I help journalists think deeply about what they’re making, whom they’re making it for, how to reach those people and how to measure success. In training, I emphasize experimentation and creative problem-solving as a way to tone the adaptability muscles all journalists need today.

While on the NPR Training team I:

Before training, I worked as a digital producer on All Things Considered, where I pioneered the show’s first digital strategy, revitalized and expanded its social media presence, directed web programming for series and daily interviews and engaged thousands of listeners in audience callouts. I joined NPR as a Kroc Fellow in 2010.

I studied anthropology at Hamline University in St. Paul, Minn., where I was editor in chief of the award-winning student newspaper, The Oracle, and a member of Phi Beta Kappa. I was born and raised in Rapid City, S.D.

You can find me on Twitter and LinkedIn.

Speaker
  • Co-led Women’s Leadership Workshop at Online News Association Local Summit (2018)
  • Keynote speaker for social audio conference at Sweden Radio in Stockholm (2016)
Honors