Serri Graslie

Journalist

IMG_0878Serri Graslie is the Director of Digital Training on NPR’s Training teamIn that role, she serves as editor and publisher for npr.org/training and helps NPR and Member station journalists create distinctive stories for online audiences. She has developed training on audience-centric story planning, using Twitter as a journalist, audience engagement and more. She also organized the first NPR-WAMU Digital Day in 2017, rare conference for digital staffers in public radio. Outside of training, Serri is a member of the Kroc Fellowship selection committee and runs a cross-divisional social audio working group at NPR. 

She was selected for the Online News Association’s competitive Women’s Leadership Accelerator in 2017 and was a James Beard Foundation Award finalist in 2015.

Serri has experience writing, booking and producing on-air and online stories. As the rundown editor for All Things Considered, she pioneered the show’s first digital strategy, revitalized and expanded its social media presence, directed web programming for series and daily interviews and engaged thousands of listeners in audience callouts. She has led pilot projects for the network on Facebook social audioThe List AppPeriscope and more.

She got her start at NPR as a Kroc Fellow, where she produced and reported stories on everything from the young and unemployed to wild horses on birth control. She has also reported numerous stories on food issues.

She has held internships at The Rapid City Journal, 89.3 The Current, Classical Minnesota Public Radio and Whats Up Buenos Aires in Argentina.

Serri was born and raised in Rapid City, S.D. She earned a degree in anthropology from Hamline University in St. Paul, Minn., where she was editor in chief of the award-winning student newspaper, The Oracle, and a member of Phi Beta Kappa. She currently lives in Washington, D.C.

For additional information, please see LinkedIn.

Skills

Editorial
  • Reporting, writing and editing for multiplatform audiences
  • Editorial applications of design thinking
  • Digital storytelling and strategy
  • Social media strategy and SEO best practices
  • AP Style
Digital
  • Google Analytics
  • HTML, CSS, WordPress, various CMS
  • Trello, Slack, IFTTT
  • Audacity, Cool Edit, Dalet, MTE
  • Adobe Creative Suite
Equipment
  • Nikon camera
  • Digital audio recorders and microphones