I write, edit, design, train and facilitate. At my core, I’m a journalist obsessed with the future of our industry and building for audiences
I am currently the Executive Director of Community & Design at The On Being Project, where I am applying the lens of “experience” to everything we make in order to deepen and cultivate new relationships. I lead content and engagement strategy across mediums, including onbeing.org and social media.
Before joining The On Being Project in December 2018, I spent eight years at NPR where I was most recently the Director of Digital Training. In that role, I served as the content strategist and editor of the NPR Training site (npr.org/training), social accounts and newsletter. I also designed and led editorial training for NPR and member station journalists, and co-manage the Kroc Fellowship program.
Audience-centered thinking underpins everything I make. I help journalists think deeply about what they’re making, whom they’re making it for, how to reach those people and how to measure success. In training, I emphasize experimentation and creative problem-solving as a way to tone the adaptability muscles all journalists need today.
While on the NPR Training team I:
- Grew the NPR Training site into a premier journalism resource that sees more than 42,000 unique page views each month. The site is core to the training team’s work and its guides are regularly used by public media journalists, podcasters, educators and many others
- Designed intensive training events, including the 2018 Story Lab Workshop and the first public radio Digital Day in 2017 for 120+ people from NPR and member stations
- Co-created the Project Blueprint, a design thinking-inspired editorial planning tool that has been used to develop numerous successful podcasts and multiplatform series.
- Edited and shaped in-depth training resources, like The Ear Training Guide For Audio Producers and The Hypothesis-Driven Design Guide for Editorial Projects
- Ran a cross-divisional working group to facilitate experiments with social audio (and wrote about it for Nieman Lab)
- Created training on how to use Twitter as a journalist, audience engagement and more
- Assisted in ethnographic “future audience” research and led related brainstorming workshops with desks and shows
Before training, I worked as a digital producer on All Things Considered, where I pioneered the show’s first digital strategy, revitalized and expanded its social media presence, directed web programming for series and daily interviews and engaged thousands of listeners in audience callouts. I joined NPR as a Kroc Fellow in 2010.
I studied anthropology at Hamline University in St. Paul, Minn., where I was editor in chief of the award-winning student newspaper, The Oracle, and a member of Phi Beta Kappa. I was born and raised in Rapid City, S.D.
- Co-led Women’s Leadership Workshop at Online News Association Local Summit (2018)
- Keynote speaker for social audio conference at Sweden Radio in Stockholm (2016)