Serri Graslie is the Senior Digital Strategist on NPR’s Training team. In that role, she leads the overall direction of the team’s digital storytelling efforts, including designing curriculum — both in-person and for npr.org/training — that helps NPR and member station journalists tell distinctive stories for online audiences. She directs and edits the Training team’s website, newsletter, social presences and webinars. She has also led pilot projects for the network on Facebook social audio, The List App, Periscope and more.
Serri has experience booking, writing and producing on-air and online stories. As the rundown editor for All Things Considered, she pioneered the show’s first digital strategy, revitalized and expanded its social media presence, directed web programming for series and daily interviews and engaged thousands of listeners in audience callouts.
She got her start at NPR as a Kroc Fellow, where she produced and reported stories on everything from the young and unemployed to wild horses on birth control. She has also reported numerous stories on food issues and was a James Beard Foundation Award finalist in 2015.
Serri was born and raised in Rapid City, S.D. She earned a degree in anthropology from Hamline University in St. Paul, Minn., where she was editor in chief of the award-winning student newspaper, The Oracle, and a member of Phi Beta Kappa. She currently lives in Washington, D.C.
For additional information, please see LinkedIn.
- Reporting, writing and editing for radio and web
- Digital storytelling and strategy
- Social media strategy and SEO best practices
- AP Style
- Google Analytics
- HTML, CSS, WordPress, various CMS
- Trello, Slack, IFTTT
- Audacity, Cool Edit, Dalet, MTE
- Adobe Creative Suite
- Nikon camera
- Digital audio recorders and microphones