Serri Graslie

About

I am a creative editorial leader with a decade of experience in multiplatform journalism spanning audio storytelling, training, audience engagement, and design. As an executive, team leader, and editor, I am skilled at making order out of chaos, fostering the conditions for innovative thinking,  and integrating the diverse contributions of others in pursuit of a common mission, vision and goal.

I am currently an executive leader driving digital content strategy and implementing an audience-first mindset at The On Being Project, a burgeoning media and public life initiative that makes a radio show, podcasts, and “tools for the art of living.” I lead the distributed Community & Design team in creating useful, beautiful things that extend the reach and impact of what we make, connect our audiences to each other, and deepen their agency in the world.

Before joining The On Being Project, I spent eight years at NPR where I was most recently the Director of Digital Training. In that role, I served as the content strategist and editor of the NPR Training site (npr.org/training), social accounts and newsletter. I also designed and led editorial training for NPR and member station journalists, and co-managed the Kroc Fellowship program.

My first role at NPR was as a digital producer and rundown editor for All Things Considered, where I pioneered the show’s first digital strategy, revitalized and expanded its social media presence, directed web programming for series and daily interviews, and engaged thousands of listeners in audience callouts. I joined NPR as a Kroc Fellow in 2010.

I studied anthropology at Hamline University in St. Paul, Minn., where I was editor in chief of the award-winning student newspaper, The Oracle, and a member of Phi Beta Kappa. I was born and raised in Rapid City, S.D.

In my free time, I enjoy experimenting with homemade ice cream flavors, playing cello in the NIH Community Orchestra, and attempting (and often failing) to propagate my houseplants.

You can find me on Twitter and LinkedIn.